Domenica Live (an Italian television program broadcast on Sunday on Channel 5).

"Personal Identification"

From left: Barbara d´Urso, Dr. Pier Felice degli Uberti,  publicly recognized as one of the world's leading experts in the auxiliary disciplines of history such as heraldry, reward systems and nobiliary law. and far right, the Marchioness of Aragon .

Kazimierz Michał Władysław Wiktor Pułaski (English: Casimir Pulaski Count of Polanski). Pulaski is remembered as a hero who fought for independence and freedom in both Poland and the United States. After meeting Benjamin Franklin in France, Casimir Pulaski joined the Continental Army. Promoted to Brigadier General soon after he volunteered, Pulaski died while commanding the American and French cavalry during the siege of Savannah, Georgia, in 1779.

Edward Kennedy "Duke Ellington" (April 29, 1899 – May 24, 1974, was an American composer, pianist, and leader of a jazz orchestra,  which he led from 1923 until his death over a career spanning more than fifty years )

The Dukes of Hazzard is an American action-comedy  television series that aired on CBS from January 26, 1979, to February 8, 1985.

Lord Brummell ( an arbiter of men’s fashion in England in the start of the 19th century)

Camillo Paolo Filippo Giulio Benso, Count of Cavour, Isolabella and Leri (10 August 1810 – 6 June 1861), generally known as Cavour ( was an Italian statesman and a leading figure in the movement toward Italian Unification. He was one of the leaders of the Historical Right, and Prime Minister of the Kingdom of Piedmont-Sardinia, a position he maintained (except for a six-month resignation) throughout the Second Italian War of Independence and Garibaldi's campaigns to unite Italy. After the declaration of a united Kingdom of Italy, Cavour took office as the first Prime Minister of Italy; he died after only three months in office, and thus did not live to see Venetia or Rome added to the new Italian nation).


What is "Nobility Personal Identification?

The Marchesa (Marchioness) Daniela Del Secco of Aragon has reached the studies of Domenica Live (an Italian television program broadcast on Sunday on Channel 5) and was the undisputed protagonist of the program conducted by Barbara d'Urso. Many guests in the studio ready to attack her, starting with Countess Patrizia De Blanck (a television personality and Italian socialite) that according to the Marchesa would not have any blue blood in her veins.

Questioned by d'Urso about the reasons of a few supporters of her title ... "I am the Marchioness of Aragon, I admit it before the world. This thing is certified ...”

Personal identification has been known for centuries and is characterized by evident public recognition; an example is Mrs. Daniela Del Secco has chosen as an identifier that of “Marchesa d'Aragona” (Marchioness of Aragon), which is nothing but a way to be recognized and sell her products. The same way adopted by "new" families who claim to descend, without proof, from other homonymous, creating confusion ostentation coats of arms that today cannot be recognized by the State or by a heraldic foreign authority.

Dr. Pier Felice Degli Uberti, publicly recognized as one of the world's leading experts in the auxiliary disciplines of history such as heraldry, reward systems and nobiliary law, states "…..I have seen singular behaviors from people who wanted to represent the nobility in the entertainment environment by claiming noble titles that cannot certify to possess as such….We see the assumption of a name of art combined with registration to the Chamber of Commerce for commercial purposes, or a personal identification (recognized by all) that does not affect third party rights….




Pier Felice degli Uberti

A serious scholar when questioned has the moral duty to take the field even in environments far from those who regularly attend as the international congresses of genealogical and heraldic sciences to try to clarify topics debated in trash scenarios where inaccurate information is transmitted as absolute truth to the mass of listeners. This is the sense of my participation on Sunday Live to put an end to the debated issue on the theme of nobility in the story referred to the Marchioness of Aragon

A scholar must always focus on reality, even if it is unpleasant, with the sole objective of finding solutions that clarify the truth, especially on a topic mistreated and superficially interpreted.

What emerged from the media debate revolving around the III edition of the Canale 5 reality show "Il Grande Fratello Vip 2018” (The Big Brother Vip 2018) and the programs connected to it as Sunday Live and Afternoon 5, on the theme the " Marchioness of Aragon" showed curiosity for nobility[2], in a country where noble titles have no relevance for the State, and at the same time superficiality in those who treated it, precisely because the subject (well known only in the cultural sphere) is completely distorted by the great mass of the people . Moreover, the purpose of the debate was to make gossip and show, forgetting that when the nobility had the recognition of the state, I mean in the kingdom of Italy, the nobles refrained from presenting themselves with noble attributes in the showroom, it is very doubtful that a noble title could have been recognized in the head of a performance character who intended to continue this activity. So too today the descendants of authentic and important noble families generally abstain from presentations made with the noble title that would have been theirs if the nobility were still recognized.

Among other things, the transmissions have passed a message seriously wrong, giving to understand that today in Italy there are individuals who have the power to recognize the nobility when this is a right that had only the supreme authority of the state.

The exaggerated and doubtful attack on a theme (nobility) outside the legal system (and that finds its logic interested but only in the desire to gossip) came out just in a moment when the protagonist could not defend herself because it was closed in house of the "Grande Fratello Vip" (Big Brother Vip), with insinuations proposed as if they were the revelation of the last hour, leaving out that the argument "true or false marquise" has been debated for years (even by Dagospia – Italian News Gossip).

Before considering the merits, it is good to refer to the source, on whose objective criticism I want to base this whole discussion. So let's see what Mrs. Daniela Del Secco says about herself on her official website:

Here, there is a female coat of arms surmounted by a marquis wreath, where the shield, placed against an incomprehensible cross, is placed on a mantle crowned with a ducal crown, from which the crest comes out: the lion of the shield; a crest of pure invention, even if it looks like a bad copy of that of the Secco d'Aragona, but with the obvious variant of the head "of blue to the outspread silver dove".

Ms. Daniela Del Secco stated clearly that she is not an expert in heraldry, genealogy and history of nobiliary law, and that she met people who nurtured her conviction of being noble.

Regarding the heraldic coat of arms (which she declares to have been suggested as regards its creation from scratch), it must be said that the choice is unhappy because of the resemblance with the family coat of arms (this yes!) Inscribed in the Golden Book of Italian nobility (Central State Archives), but if we speak of heraldic scholars we must note that it is a cadency crest, therefore different and new compared to the historical one it resembles.

The same way adopted by "new" families who claim to descend without proof from other homonymous, creating confusion ostentation coats of arms that today cannot be recognized by the State or by a heraldic foreign authority. I find the motto Cum feris ferus [ruthless with ruthless] used by the Milesi family as well. Today Mrs. Del Secco has stated that on the point she has been badly recommended.

Let's go on with the BIOGRAPHY that narrates very briefly 35 years of life, but without making any reference to a nobility of birth; in, however, in the Domenica Live Television Show conducted by Barbara D'Urso, Mrs. Daniela Del Secco publicly declared she was born noble and that her family also had the title of baron, this because she had known it from her father and had seen at home the genealogical tree of the family. She then added in transmission that with the various displacements everything went irretrievably lost; but for the rest of the life she recalled these discourses of his father and therefore about 40 years ago she wanted to turn to a heraldic institute for a genealogical research, in order to find the news heard as a child at home.

The genealogical heraldic institution called for research here (known to carry out paid research) give a generic parchment which is nothing but a miscellany of data on homonymous families (or almost), a job like those that were delivered when we don´t want to spend a lot on research. So it was not explained that such a document with emblem does not mean anything even if the sources of historical data of families of the same name or almost are indicated, and in conclusion the name of the client (or of the clients) is placed. Such widespread is very common among people (they can even be found in flea markets ...), we can define them as a simple "memory" to be displayed in the living room or at the entrance of the house, mere furnishing accessories that, at most, can be converted into an argument that can help to solve boring evenings with guests with whom it has not much to say.

The cult of the memory of the ancestors, however, always deserves the greatest respect, and if we are correct we must say that, if we take in hand all current Italian para-nobility[3] repertoires, we will find that many families have provided the same miscellaneous to the editors devoid of any genealogical certainty with the exception of the Golden Book of the Italian nobility[4] (Libro d'oro srl publisher) which puts the note: "As regards the historical outline, given the evident impossibility of a thorough check, we have returned to the responsibility of the interested parties ... ".[5]

The sub-section PRIZES AND HONORIFICATIONS lists 6 years of "awards" all of a private nature and with a single top, the nomination as an honorary member of Rotary (without indicating which club).

Follows, The HOUSE, where is narrated what would be a family history, using similar surnames, but in a mixture of data that should all be checked with the sources from which they are derived, but Mrs. Del Secco says only that "Daniela was born in Rome from a Sienese father and a Roman mother ", without specifying here a possible noble origin.

Following the ACADEMY where we talk about etiquette:

The sub-section 2IL SALOTTO DELLA MARCHESA” (THE MARCHIONESS LOUNGE) is the blog of her events.

FOLLOWS AZIENDA (COMPANY) where a brochure and a price list of dermocosmetic products are presented.

In the GALLERY there are many beautiful photos without comments (all, events, fashion, characters, photo albums, press, television).

Continue with Press, where we find presentations of Mrs. Del Secco.


In conclusion, we are in the presence of an image site and at the same time commercial. Among the experts and among the nobility has always been assumed, but without advancing gratuitous attacks, that Mrs. Del Secco did not belong to the Secco family of Aragon, which among other things are not "Marquis of Aragon", nor to another family remember that identification: like the Tagliavia d'Aragona. However, a person of whom I have not seen the genealogy that hooks him to the last invested in the title, has appeared in the programs to claim the exclusivity of a name (Aragon) that in Italy is widespread with at least 503 families in addition to another twenty families that belonged to the Italian nobility.

In fact, Mr. Tagliavia d'Aragona, if he descended from the branch present in the official list of the nobility of 1921 (in the subsequent lists no longer appear because they are probably disinterested in nobiliary recognition) would be the Marquis Tagliavia d'Aragona or, if he was  the Marquises Tagliavia d'Aragona which compared to the title of the Marquis of Aragon.

Always wanting to deepen the noble discourse, Daniela Del Secco narrates in transmission of being informed by another noble heraldic institute that carries out commercial activity of being "belonging to one of the 24 families aggregated to the real family of Naples" with the possibility of being able to assume the noble title of “Marchesa d'Aragona” (Marchioness of Aragon) through an arbitration award, which could have made it recognized as such by the Italian Republic, by adding to the surname of the noble predicate having today, however, only the value of part of the surname, at the cost of 60,000 euros but that his father had advised her not to do such nonsense and possibly donate 60,000 euros to charity.

I repeat that in Italy there is no noble title of Marquis or Marchesa d'Aragona. Mrs. Daniela Del Secco begins over time to declare herself "Marchesa d'Aragona" both in the professional activity of dermocosmetics manufacturer and in show business, beginning so to be identified as the Marchioness of Aragon in national and international sphere, and protecting herself also with registration at the Chamber of Commerce, Industry, Crafts and Agriculture (CCIAA). Therefore, we see the assumption of a name of art combined with registration to the Chamber of Commerce for commercial purposes, or a personal identification (recognized by all) that does not affect third party rights.[6]

Personal identification has been known for centuries and is characterized by evident public recognition; Mrs. Daniela Del Secco has chosen as an identifier that of Marchesa d'Aragona (a sort of "business name" of itself or, if you prefer a trademark), which is nothing but a way to be recognized and sell its products, because people want to romantically dream.

Those who attacked her because of dislike or envy of her success, or something else, have forgotten that there are various proofs of this use of expressions that recall a noble title without being one: the territorial bodies of the States of the South of the USA grant the title as honorary citizenship by Duke of Albuquerque, Duke of Paduch, by Duke and Duchess of Hazzard, by Count of Poulanski; and this happens in a nation (the US) where noble titles cannot be granted. So what are they? Simple honors derived from European culture and tradition that sees nobility as an integral part of its history.

I remember that there are people connected to companies that are a clear example of the use of a personal identification such as Louis-Marc Servien, Comte de Boisdauphin, producer of cognac Comte de Boisdauphin, who does not have the (though private) recognition of the Association d ' entraide de la noblesse française (ANF), from all over the world is recognized as the Comte de Boisdauphin. There is also the case of people of the show who used surnames of noble families without belonging as for example: the actress Èmilienne d'Alençon.

There were people of the show who, by personal identification, were called with titles that might seem noble, but which in reality are not, like the jazz-man Duke Ellington (1899-1974). And Lord Brummel everyone knows he was not Lord! But I add that there are squares, streets, schools and monuments dedicated to a man who, although belonging to a noble family, used a noble title that did not exist and I mean the Count of Cavour, because Camillo Benso was born Noble of the Marquises of Cavour and not Count and, indeed, he, who I remember, was the President of the Council of the Kingdom of Sardinia from 1852 to 1859 and from 1860 to 1861, becoming the first President of the Council of the new kingdom of Italy, when he addressed his older brother, certainly he was less important than him, he called him, Mr. Marchese and brother.

I would like to clarify (for those who do not know me and did not know) that I have always shown a great respect for the historical nobility throughout my life and I seriously defend the tradition by always fighting the noble documentary falsifications, for which I am known in the world. Today I think that in the Italian Republic we must start thinking in terms of Historical Families of Italy because after 70 years there are no more noble entries, it is right to attribute a value of excellence to families who have made Italy great without more have today the possibility of obtaining that noble dignity that would have distinguished them from others in the past.

I also remember that the nobility is acquired by birth, but a noble title is not always, because the Kingdom of Italy recognized it only if together with succession law was combined a social position, which did not give disdain to the nobility, combined with a morality unexceptionable. Just go to the Central State Archives and you can find people who despite being sons of people who enjoyed titles of the kingdom, did not get the succession just because they lack social position or morality.

The nobility was acquired by birth, by marriage or by purchase (high merit towards the nation), and also for social or political opportunity: I know for example a family that during the Kingdom of Sardinia entered the Order of Saints Maurice and Lazarus by grace (certifying that he was not noble but of distinct civilization)[7], but then in the time of Vittorio Emanuele III he was recognized as a noble family without his genealogical test having been modified. Other times we see "renewal and validation" in the nobility without genealogical connection with the last awarded; or families that could be titled, but the change of the law has deprived them of the right to the noble title that in other times they would have obtained (I refer, for example, to the abolition of the Neapolitan and Sicilian succession of 1926). If in words in the transmissions was said to want to respect the nobility and noble titles, then I wonder why they were called testimonials that flaunt titles that do not appear among the families of the Golden Book of Italian nobility (Central State Archives), or among the noble families recognized in countries where the nobility is still protected by the State.

I have seen singular behaviors from people who wanted to represent the nobility in the entertainment environment by claiming noble titles that can not certify to possess as such and I think nobody should talk about something that does not know and is light years away from their reality because , once discovered in their "exaggeration" certainly do not make us the good figure they wanted to do and, indeed, all this reveals itself, often but not always, a real boomerang.

The moral of all this is always the same: people of no great culture instead of doing something to improve and to improve themselves are dressed in an aura of mystery and nobility in order to pass themselves by what they are not and never will be as the Great Poet said : "The lineage does not make the singular noble people but the singular people make the lineage noble".[8]

So with this definition of Personal Identification with which I put an end to the discussion on the theme "Marchesa d'Aragona" I opened a door to justify all those tangled situations that unfortunately are so common in the show, once banned to the nobility and where today nobility is known by the masses only as something close to the world of fairy tales; I presented this solution as an honest escamotage because I believe that personal identification when not the rights of third parties is the only way in our country (for those who care so much) that allows you to legally use something that remembers a noble title, today still existing in the history of Italian noble families but, certainly, not recognized and not recognizable in the Italian Republic according to and for the effects of co. 2nd of the XIV Transitional and final provision of our Constitutional Charter.

[1] PIER FELICE DEGLI UBERTI is President: of the Commission for Orders of Chivalry - ICOC, of the Italian Genealogical Heraldic Institute - IAGI, Director of the Institut International d’Etudes Généalogiques et d'Histoire des Familles - ICFHS; Vice-President: of the Academie Internationale de Généalogie - AIG, of the Instituto Internacional, merit of the Real Academia Matritense de Heráldica y Genealogía - RAMGH.

[2] Argument of which all speak but without knowing it adequately from the historical and social point of view. The nobility before Napoleon I was in many cases a way to increase his patrimony, I refer to the purchase of feudal jurisdictions that gave the right to benefit from taxes (milled, roads, bridges, mills, etc.), which in practice is not otherwise compared to what we do today with the purchase of shares, funds and bonds; or consisted, if belonging to the city elite, in admission to the noble council which gave access to the patriciate or nobility of the city. After Napoleon I, it was instead a hereditary honor that moved from the titleholder to his heirs in an infinite genealogical line; while to make a parallel today, for example, the grant of the title of Cavaliere del Lavoro (Order of Merit for Labour) the most exclusive honor in the Italian Republic, dies with the person who received it.

The only official text that lists and certifies the nobility recognized by the Kingdom of Italy.

[3] The only scientific publications published in Italy were the Official Lists of Italian Nobility (1921-1933-1934 / 36), to which I added the Historical List of Italian nobility published by SMOM in 1961; all these publications are not complete referring to the thought of Dr. Paolo Tournon, who claims that at least another 2000 noble families are missing. The 5 Italian para-nobility repertoires, private publications, therefore represent the thought on the subject of their publishers. 

I remember that the nobility recognized by the Kingdom of Italy is only that of the families who provided document and obtained the recognition of the State, or those that appear in the Lists with an asterisk; out of this all that is inserted is not recognized nobility, and therefore questionable; even if the lists contain the true nobility of the kingdom of Italy, who did not provide - I mean families without an asterisk - even if certainly nobles were erased in successive editions. The current noble directories publish a "nobility" that represents only the thought of the editors, because no one can replace a state.

[4] The Golden Book of Italian nobility (Libro d'Oro srl), which can not be confused with the book of the same name in the Central Archive of the State of Rome, is the only publication that was born in 1910 when the kingdom still existed of Italy, the only one who has published in the various uninterrupted editions all the families of the Italian nobility of the Lists; and whose publisher has a historical continuity of 108 years in the same family, and although the publication has been sold to a new company to establish a continuity is the fact that the previous publisher remains among the members of the Libro d'oro srl., which is made up of descendants of families of Italian nobility, or a group of friends who want to update the births, marriages and deaths of the descendants of those families who appeared in the lists, expanding them with rare families who did not provide recognition during the kingdom, and that if the nobility were still recognized they would be added to those of the Lists for justice (not noble). This is the only publication that has kept the editorial criteria unchanged since 1975, thus creating a work of social and historical value.

[5] GOLD BOOK OF ITALIAN NOBILITY, Warning, p. III, Rome Collegio Araldico (Roman Heraldic Institute), Ed. XXV, v. XXXI, 2015-2019.

[6] Personal identification that refers to noble titles can be referred to authentic noble titles or apparently noble titles. Below we provide some parameters to correctly use a personal identification that refers to an apparent noble title, without being reduced to show off a false noble title:

  1. 1) the expression used as personal identification must not coincide with the use of a noble title that was recognized and transcribed on the Golden Book of Italian nobility (now kept in the Central State Archives - Rome) because otherwise it would violate the fair right of third parties;
  2. 2) the use of personal identification must be protected by law with the right procedure (name of art, pseudonym, alias, registration to the Chamber of Commerce);
  3. 3) the justification for a personal identification can not be limited to use in a restricted local environment, but must have at least national or international relevance;
  4. 4) personal identifications that refer to noble titles and use a coat of arms must use it with brisure so as not to create confusion with noble ornaments. For example, the use of crown must be different from that established by the noble order adopted in the Kingdom of Italy; or the gold crowns must be placed in other metal (silver, ace, bronze, brass); the florons which are acanthus leaves of gold must necessarily be of another plant such as strawberry (as it is used in Anglo-Saxon heraldry for brisare crowns so they are not identified as nobiliary); pearls can not be used but must be replaced, for example, with crystal or other spheres; and the mantles must necessarily not be ermine or vajo; etc.

A personal identification can also be based on a family tradition but always in compliance with the above.

Since the nobility is outside the legal system of the Italian Republic that does not recognize noble titles (XIV transitional and final provision of the Constitution), the descendants of noble families have as their only chance to be identified in the Italian Republic with the ancient noble title to use it as a mere personal identification.

[7] Royal Decree of 7 June 1943, n. 651, Of the Royal prerogative and of the distinctions of nobility, Article V, ... omission ... the renewal, that is the act by which the King Emperor brings to life a title, predicate or noble attribute already existed in a family in favor of a person of the same male agnation or descent; the validation, that is, the act by which the King Emperor heals some shortcomings or deficiencies or formal irregularities, in the demonstration of the legitimate possession of a title or noble attribute.

[8] Dante Alighieri, "Convivio", chap. V: "Yes, that does not say those of the Uberti of Fiorenza, nor those of the Visconti da Melano:" Because I am of this kind, I am noble "; for the divine seed does not fall in lineage that is in lineage, but falls into the singular persons; and, as it will be proved below, the lineage does not make the singular noble persons, but the singular persons make the lineage noble. "